Dra. Karla Giusti

Company website + CMS: 2026
Services: Figma
Website
CMS
Technologies: Next.js
Supabase
Vercel

Overview

Specialty Gynecology, obstetrics and fertility
Experience 25-year career
Practice Torre Tarumã, a class A office tower in Parque da Cidade, São Paulo
Care High-end, with dozens of treatments and specialized surgeries

Challenge

Dr. Karla needed a website that presented her treatments clearly, conveyed the same trust as her practice and turned visits into appointments, without calling a developer for every change.

Solution

A website with pages for 17 treatments, a blog and booking that lands ready on WhatsApp, plus a custom panel to edit copy and photos, receive leads, manage the calendar and track traffic.

Aa Poppins · DM Sans

#590C1E
#C9A357
#EFDFCB
#FDF3E6

Before Alfa

The practice was high-end. Its digital presence wasn’t.

Patients came from everywhere, but nothing was connected. These were the everyday pains.

Scattered calendar

Appointments booked by phone, WhatsApp and Doctoralia, each in a different place. Nobody saw the full day.

Now One calendar in the panel
Leads everywhere, no control

Contacts came from Instagram, Google, WhatsApp and the website, with no record of who asked for what or where they came from.

Now CRM with the source of every contact
Old WordPress website

Plugins to update, breakage with every version and a technical person for any text or photo change.

Now A simple panel, the team publishes on its own
Paid traffic in the dark

Campaigns running without knowing which ones brought real patients and which only burned budget.

Now Source and campaign tracked to the contact
No heatmap, no metrics

There was no way to know what patients read, where they clicked or where they gave up on the page.

Now Clicks, scroll and funnel in real time
Lost appointment requests

When a patient closed WhatsApp before sending the message, the contact simply vanished.

Now Every request is logged
Treatments without their own page

Complex surgeries and treatments squeezed into a few generic pages, hard to find on Google.

Now 17 treatment pages with SEO
An image below the practice

The high-end experience of Torre Tarumã didn’t show on screen. The website didn’t convey the same trust.

Now Visuals that match the care

0:00

Clinic panel

From first click to appointment, all in one panel.

Clinic panel 7 leads

New lead 2

Mariana S.

IVF

Site 4 min ago
Juliana P.

Routine check-up

Instagram 22 min ago

In conversation 2

Camila R.

Hormone therapy

WhatsApp today, 10:12
Fernanda L.

Hysteroscopy

Google yesterday

Booked 2

Patrícia M.

Intimate laser

Thu · 2:30 pm
Beatriz A.

Insemination

Site Fri · 9:00 am

Patient 1

Renata C.

Menopause · Harmony

WhatsApp first visit done

Integrations

WhatsApp

Appointment requests land ready on the clinic’s WhatsApp, with name, interest and answers.
Google Calendar

Appointments booked in the panel show up on the team’s calendar — no double entry.
Doctoralia

Bookings made through Doctoralia join the same patient funnel in the panel.
Google Reviews

Real rating and reviews shown on the site, with a link for patients to leave theirs.
Instagram

The @drakarlagiusti profile built into the site, always up to date.
YouTube

Channel videos published straight into treatment pages and the blog.