Who is ALfa studio?  

Alfa studio is an Israeli designer duo Ada Kollek and Lia Doron.

We live, work and design in Jerusalem, Israel since 2007.

The bags we design and produce have streamline features, clean structures, they are very functional and light weighted.

We use very high quality fabrics and leather.

All items are made in Israel with special care and attention.

Our story starts with a beautiful friendship that started through the friendship of our daughters.

We got together from a strong desire to create and design, looking for things that we love but can not find around us.

When the children grew we decided to find a new adventure.

We combined both our collections of craft materials such as beads, fabrics, embroidery, felt, papers, etc, and we started working. Making the things we love.

We made One Of Kind fabric dolls and animals that were featured on the Australian Homespun Magazine profile. 

We moved on to design and produce bags and accessories.

We love colors, finding diffred fabrics, textures, and to match them all is a challenge.

We want to give our clients a wide variaty of colors to pick from.

We hope you will enjoy our designs and creativity.


Ada & Lia

Ada Kollek holds a degree in Education and French Literature from The Hebrew University of Jerusalem.

Ada worked as Front Desk Manager at the Sheraton hotel in jerusalem and as a graphic designer.

Ada always love making things and learned to sew, knit and embroider from her mother.

Lia Doron graduated Ceramic design in Bezalel Academy of Art in Jerusalem.

Lia grew up in a family of art and design, mother artist and sister textile designer.

As a little girl she made diffrent works of art, using beads, drawing, sculptures, dolls,

sewing, knitting and more.

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